Target Audience

We have decided to aim our film at women, more specifically in their teenage years and young adults. Our target socio-economic class  is B's C1's and C2's, so the middle class population. Our Psychographic target audience are Maintreamers (those who don't like to be different) Traditionalists (poeple who dont like change, and are very set in their ways) and Hedonists (people who generally like to have a good time). We are aiming this film at people who are interested in a chick flick genre.