Audience Research Focus Group

http://www.facebook.com/home.php?sk=lf#!/home.php?sk=group_173302532698180&ap=1

We based our Focus Group on Facebook, this allowed us to get varied feedback quicky, and it was very easy to set up and to monitor. We chose 15 different students and asked them a series of questions:

• What genre of films do you enjoy? eg. Chick Flick, Horror, Romance 
• What is your favourite song/artist at the moment?
• What is your favourite film at the moment? 
• What is your favourite colour? 
• What is your favourite drink? 
• What do you do in your spare time? eg. see friends, shopping,sports 

These questions were chosen to help us gain an understanding of the interests and differences in our target audience. These were the replies we recieved:

Connie Hopper:
1) Action & Comedy
2) Pink
3) Love actually
4) Lime Green
5) Coke6) See friends/boyfriend, shopping, work

Lottie Fereday
1) Horror, Comedy and Chick Flick.
2) Frankie Vali and the Four Seasons.
3) Bucket List
4) Green
5) Rum6) Seeing friends/boyfriend, Guiding, Driving and cinema with sister

Lucy Bligh
 1) Comedy, Chick Flick
2) Song - Everything by Michael Buble, Artist - Lissie
3) The Twilight Saga - Eclipse
4) Pink
5) Coke
6) Work, See friends, Shopping, Clubbing

Matt Ramage
1) Comedy
2) Wa do dem by eek a mouse
3) Die Hard 4.0
4) Blue
5) Diet Coke
6) Football

These responces helped us gain an interesting idea from our target audience, we learned that the genre comedy is very popular and widely liked, so this means we would have to make our movie more comical to gain their interest. We also learned that what they do in their free time and what they like to drink were very similar, however their music tastes were varied.

After asking these questions, we then asked our target audience what they thought of our genre moodboard. This is what we recieved:

•  I like the alcohol and the handbag and shoes. Some aspects interest me as a film, (not the cheating man part). I expect the alcohol is a participant in the boy's affair or with the car and that will be girls shopping and people playing xbox and football

• i like the make up bit, and the cheating guy part is intriguing , the car xbox football etc doesnt interest me purely because i'm too girly. However as a film i would watch it. And id expect the film to be mainly about the guy cheating on a girly girl with someone more his type e.g into cars and all that xx

• I like the football and the xbox :) and the car. its would be a good kinda action film with all the technology going on and then have some kinda hot girl half naked in there for no apparent reason, :) but i dont like the whole kinda mushy girl and boy hugging with the girl next to them, seems kinda pointless and stupidd (: xx

From this feedback we learned that the females in our focus group liked and agreed with the parts of the moodboard aimed towards their gender, stereotyping their interests, whilst the males in our focus group liked the part of the moodboard aimed towards males. However the image of the cheating man in the middle confused our audience and we recieved varied opinions, some liked it, and others thought it was pointless. On the other hand, our audience had guessed that our movie would be a chock flick with the help of your stereotypical imagery. I think that if we meet their interests and views, they would be satisfied with our movie.